C'est La Vie patisserie on social media: better than 'icing on the cake' is only our Cherries' Touch!

Client

C'est la vie

Sectors

Hospitality

Services

                        Content Creation
                    Photo Production
                    Social Media Design
            

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Where emotions of dreamlike sweetness are born

There is an almost hidden place in the centre of Varese that, if you discover it, you never forget.
It is a very sweet and elegant place that welcomes you with the embrace of good smells and colourful sweets that first feast the eyes, then the palate and finally the heart.
Pastry, after all, is just that: creating small, sweet emotions. Giacomo Aceti, the creative soul of this enchanting place, knows this well, and asked us to tell his pastry shop through a social strategy that matches his passion.

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When we filled social media with sweetness

For Giacomo, his craft is a vocation that is renewed every morning, between slow rising and perfect ganaches. It is from this daily dedication that his sweet masterpieces are born. We at Cherries have told you all about his love for things done well, with his hands and heart, through images and posts that describe a journey through heady fragrances, delicate pastel shades and enchanting flavours.

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Photo Production: between frothy ganaches, gourmand colours and tasty stories

To tell the story of the sweet soul of C'est La Vie, we followed the scent of pistachios, of butter, of the still-warm cream that envelops the senses, and we set up the photo set with pastel colours and gourmandes, taking care of every compositional detail and transforming the workshop into a dream workshop. Leading this tale in images was the photographer specialising in food Felice Scoccimarro, who, starting from our creative brief, was able to convey in each shot the joy, passion and fragrance of macarons that we breathe every day in the world of C'est La Vie.