Lindt Excellence: when packaging expresses the full value of chocolate.

Making all the taste and quality of a product understood even before tasting it: this is the challenge of packaging development in the food sector. Not an easy challenge, even for a brand like Lindt that certainly needs no introduction.

Lindt chocolate has no equal: it is velvety, smooth, refined, of the highest quality. The workmanship is excellent, the ingredients first-rate and the taste of each individual product speaks for itself. How, then, to convey all this in the packaging of three products from Lindt's Excellence line, the 70% chocolate bars covered on the surface with delicious Caramel & Salt, Raspberry & Hazelnut and Orange & Almond granules?

Perfection is often born from a mistake. This is how the refinement of Lindt chocolate was born in 1879: for months Rudolph Lindt had been working on making his chocolate more palatable and creating a texture that melts in the mouth when one Friday evening he forgot to switch off the conching machine. On Monday morning, when he returned to work, he found a wonderful surprise waiting for him: the chocolate, processed for so many hours by the conching machine, had become delicate and balanced, perfect on the palate. The recipe has since been enriched with new flavours, but the wonder has always remained the same.