Arexons 100 Years: a logo to illuminate a century of innovation and passion.

Client

Arexons

Sectors

Manufacturing

Services

                        Brand Guidelines
                    Brand Positioning
                    Workspace Design
            

A century of achievements at full speed

There are those who wait for the future. And those who, like Arexons, have been tackling it at full speed, with grit and determination, for a hundred years. A historic Italian brand and a reference point for products for the care and maintenance of cars, motorbikes, boats, industry and the home, Arexons has turned one hundred years old and has chosen Cherries to tell the story of a century of success between innovation and passion in a logo.

And so, to celebrate this extraordinary milestone, we came up with the claim 'For 100 years we have been making your passion shine', the guide for all Arexons' communication activities in 2025.

Red, white, black and gold: the colour palette of the samples

We worked on the colour palette of the logo, keeping the symbolic colours of the brand, red, white and black and introducing the colour gold: a sign of victory, excellence and achievements.

The logo celebrating the history of an evolving brand

For the celebratory logo, the number '100' is lit up with meaning: the zeros turn into circuits, evoking the roads travelled and those yet to be explored.

A simple and impactful visual to tell the story of Arexons, a brand in continuous evolution, which has never stopped being passionate and shining.