MAV Chemical: quality and sustainability, told with clarity

Client

Mav Chemicals

Sectors

Sustainability

Services

Brand Guidelines

Brand Positioning

Digital Advertising

E-commerce Solutions

Logo design & Brand identity

SEO & Content Marketing

UX/UI Design

Website Development

When we created the perfect formula for MAV Chemical

For over twenty years, MAV Chemical has been designing lubrication solutions for every industrial sector: steel mills, automotive, food, pharmaceuticals. An all-Italian excellence working behind the scenes, silent but fundamental, to make the world move smoothly and precisely with an eye always turned to innovation and sustainability.

We have translated all this into image and narrative.
We redesigned the logo, renewed the visual identity and created a website capable of enhancing every detail, optimised for search engines but designed first and foremost for people.

Because when vision and competence meet, not only does everything flow better, but it also goes further.

The restyling of the MAV Chemical logo

In restyling the logo, we did not want to change the essence of the brand but chose, instead, to enhance it. With a few decisive strokes, we renewed a symbol that tells of Italian excellence, reinforcing the visual impact not only of the logo but of the entire brand image.

Simple, natural, fluid navigation: the new MAV Chemical website

To tell the story of MAV Chemical, we needed a website that knew how to go beyond the shop window: a space that spoke of people, research, customised solutions. We rethought everything with care and attention: the navigation is intuitive, the design is elegant and the contents have been reorganised and rewritten, giving value to each individual product and telling the company's success stories.

Doing Seo with Cherries: the (word) key to success

For MAV Chemical, we took care of the keyword research and content rewriting from an SEO perspective: we studied, selected and rewrote each piece of content, transforming an industrial language into a clear and authoritative narrative, capable of convincing search engines but above all of speaking to people. Because every word can make a difference. And to make them go even further, we activated tailor-made Google Ads campaigns, designed to increase brand visibility and generate real connections.

Results

We redesigned the Mav Chemical website, evolving its image and its ability to tell its story, with the aim of creating a 100% digital, engaging and business-oriented experience. A project that gave life to a communication ecosystem capable of transforming the website into a strategic channel for the company.

+74%

HoH conversions

+63%

Impressions HoH

-38%

CPC HoH

-23%

CPL HoH

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© 2025 Cherries SRL. All Rights Reserved