Lilelo: Sustainable luxury becomes a tale, between nature and magic.
When we made lodges surrounded by nature even more magical
The pleasure of small things. Enjoying the "loss" of time, of doing nothing. Living the magic inside luxury lodges, immersed in the nature of Monferrato. All this is LILELO: Little Leisure Lodge, marvellous elevated wooden "little houses", custom-designed by Atelier LAVIT, for an alternative holiday experience immersed in nature, out of the ordinary.
LILELO lodges are unique places set in unique locations, ready to welcome travellers, explorers of the self and of the world, and all those who want to learn something more with every travel experience, while respecting nature.
Brand Positioning and guidelines for photo and social shoots
We get to know Marco and Claudia. We know their dream of building an eco glamping in the green, dedicated to 'uncommon' people, far from the classic way of travelling. We took care of the branding for LILELO: we designed the logo, which was supposed to communicate the union between the 'inside' of the lodges and the 'outside' of nature: hence a house with roots, one with the outside world, and we built the brand identity starting with the name: LI is little, LE is leisure and LO is lodge. We chose the brand colours and created the guidelines for the beautiful photo and video shoot by Silvia Lavit, with whom we created the website and the Editorial Plan for Instagram and Facebook. We also helped Claudia and Marco to remain firm and steadfast on their true feelings, on sincerity, authenticity and the beauty they were (and wanted to) create, creating elegant, refined lodges, sustainable places, which take nothing away from the territory, but on the contrary, enrich it with beauty.