La Posteria: A story of taste and passion, told every day on social media.

A historic courtyard full of charm in the heart of Varese is home to La Posteria, a place with a unique taste, informal, with attention to every detail and born from a passion for cooking and good wine. A place whose cuisine, ingredients, wine, flavours, people and atmosphere we have described. We chose an informal and intimate tone of voice, and we gave voice on social media to a story made up of professionals, craftsmanship, beauty and taste.

Great importance was attached to the choice of photographic style so that each image on social media is representative of the spirit and values of the place. But above all, stories of the people who every day open and close it, set and clear the table, cook and serve, smile and greet.

The strategy is for social to tell the story of the restaurant through people with posts dedicated to the presentation of each one inserted into the editorial plan like a smile between the words "bon appetit". A choral tale through faces and names, to meet again among friends every time you enter this place with its unique flavour.