Hair Juice. The superpowers of fruit, for hair full of energy.

Hair Juice is a family of hair products, shampoo, conditioner, mask, rich in essential oils and nourishing fruits. The family consists of 4 lines, each dedicated to a different type of need and with a hero fruit, endowed with natural super powers. For Hair Juice we designed the naming, packaging, point-of-sale displays and information materials. We created an adv campaign for the trade press and gave the client guidelines for the launch on social media. A project with a fresh and vital impact, dedicated to an attentive, young, demanding public.

The packaging of each product, from the largest pack to the flow pack of the single mask, as well as the display: everything must have a fresh and vital language.

Ads were produced for the trade press and btl material distributed in shops to support the launch of Hair Juice. The guidelines for the realisation of the posts were set and passed on to the company's in-house social team.