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Bloom: vivid colour, unexpected result. A new vision of beauty.
Bloom, a new life for hair, is born
Bloom is a complete line of hair colourants without ammonia, PPD and other harmful chemicals. Thanks to a mix of natural oils they give the hair more than just a new colour, but a new life. For the launch, we prepared every single tool, naming, branding, packaging, social and web strategy, with one idea in mind: to communicate beauty, naturalness, optimism and a touch of glamour.