The new Menicon Soleko catalogue combining Japanese excellence and Italian innovation.

Client

Menicon Soleko

Sectors

Healthcare

Services

                        Brand Positioning
                    In-Store Materials
                    Packaging
                    Print design
                    Retail Communication Strategy
                    Sales Kits
            

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Where every word inspires and every detail illuminates

From the encounter between Menicon, Japan's largest contact lens manufacturer, and Soleko, a historic Italian company in the optics sector, comes a new reality that not only improves people's sight and well-being but also promotes values of sustainability and social responsibility.

A company that takes care of people with respect and kindness: with this outlook we have told the vision of Menicon Soleko in the new catalogue for the trade.

The catalogue created by Cherries for Menicon Soleko is a precious object that holds the essence of a profound evolution, to be kept with care, clear, tidy, essential, where every page speaks with delicacy and simplicity, every space breathes, every detail illuminates.

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When solutions are enclosed in the petals of a flower

Within the catalogue, the three worlds - Lenses, Solutions, Useful Information - intertwine in perfect harmony, guided by an intuitive, visual system that can be understood at a single glance: a flower. Each coloured flower corresponds to a section and each petal is designed to orient, inspire and make every choice more natural.

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The Aesthetics of Kindness

We let the Japanese principles of order, precision and harmony inspire the balance between content and form to tell not only what Menicon Soleko does, but how does it: with respect and kindness. The catalogue becomes much more than an operational aid: a source of inspiration with attention to every detail, capable of accompanying traders with simplicity, clarity and beauty into the world of Menicon Soleko.