Lindt Factory Shop: a year of posters celebrating every good, or rather, very good reason!

Client

Lindt Factory Shop

Sectors

Food

Services

                        Advertising
                    Art Direction
                    Copywriting
            

Lindt Factory Shop: the outdoor campaign that took cities by storm

The people of Varese know: going to the Lindt Factory Shop is a ritual of genuine pleasure. This is where the freshly made specialities arrive, ready to conquer palates and smiles. To tell the story of this passion, we at Cherries have designed and curated an irresistible poster campaign for twelve months.

And so every month, one more good reason to be tempted: between parties, novelties and sudden cravings, the Lindt Factory Shop with our Cherries' Touch has become the sweetest stop of the year.

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An open-air sensory experience

Each billboard is an invitation to indulgence signed by Lindt and packaged by Cherries. And so, thanks to evocative headlines and carefully thought-out visual design, the outdoor campaign is transformed into an open-air sensory experience: each panel speaks to the eyes and the palate, becoming an irresistible reminder to stop, enter the shop and be won over by the scent and goodness of Lindt chocolate.