Depressetti drawings for Lindt Lindor

Client

Lindt

Sectors

Food

Services

                        Branding & Visual Identity
                    Packaging
                    POP Materials
            

When emotion meets irresistible melt-in-the-mouth goodness

Every project starts with a question. Here, it was simple: how can we bring a contemporary language into an icon without distorting it?
Disegnetti Depressetti is an ironic and sincere voice, capable of talking about emotions in a direct way. Lindt Lindor is a recognisable symbol, linked to a well-established image.

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The task was to bring them together.
To build a dialogue, a collection that will be remembered.

For Valentine's Day, we have developed a special collection that combines illustration, words and product. A mug and a bag inspired by Lindor milk chocolate, designed as items to use and give as gifts. The phrases do not explain: they suggest. And they work because they remain simple.

The emotional universe of Disegnetti Depressetti enters the world of Lindor naturally, maintaining a balance between recognisability and surprise.

The result is a collection that speaks of emotions without rhetoric.
With lightness.
With irony.
With love.