Varese Pride: colours, pride and identity to celebrate love in all its forms.

We believe that the world of communication should be a spokesman for what really matters. That is why, when we were asked to join our voice to Varese Pride 2024, we responded with enthusiasm and responsibility. Because celebrating love, freedom and identity through creativity is part of who we are.

We at Cherries took care of the graphics and deployed them on posters, banners and social media. In the centre, a vibrantly coloured hand, glazed with pride and ready to grasp what unites us. An immediate symbol that speaks of love, freedom, belonging and shared joy.

Our visual accompanied the city in a colourful celebration and also coloured the Varese Pride social channels, amplifying the message with visual strength and enthusiasm. Because for us, creativity is also an act of love, and Pride, a powerful opportunity to communicate it loudly.