When design becomes storytelling: shaping the ideas of an interior designer.

How do we choose the furnishings of a new space, of a new home? By touching each piece of furniture, each piece of upholstery, each piece of furniture, to understand if it really represents us and if it is in line with our idea of home.

All this is possible in the 1,500 m2 Galimberti Interiors showroom in Marchirolo: a shop on three floors, where great importance is given to every room in the home. We have recounted this through a photoshooting, capable of both highlighting the excellent quality of the furniture sold and conveying the company's great professionalism in designing (or re-designing) any environment and space.

For Galimberti Interiors, we worked on the creation of the new site in order to succeed in conveying the values of a family business that, for 40 years, has been in love with beauty and well-made products . Through graphic elements that make the text more engaging, right down to the choice of a warm and elegant colour palette, we worked on the restyling of the site to succeed in telling the story of the Galimberti family's work, transforming the company's thinking into a 4-point Manifesto: Personality, Ethics, Authoritativeness and Empathy. All fundamental, and unavoidable, aspects for creating truly unique interior design projects.

With the restyling of the site, we have given a new home to Galimberti: a welcoming home, in which the user can immediately find the information he or she is looking for. From design brands, to environments, to the services offered, the new Galimberti Interiors website has been designed to open the doors to a creative, versatile and visionary world: just like that of interior design.

Having an impeccably furnished space is certainly beautiful, but the real beauty is when you experience it and share it with other people: a 'décor theme' comparison, this, to introduce SEO, a technique that allows people to arrive in a given place. In the restyling of the Galimberti Interiors site, we therefore also worked on positioning, through an initial Keyword Research and then writing all the texts from an SEO perspective, so as to make them 'beautiful' for search engines as well.

To increase Galimberti Interiors' brand awareness and make the shop known as an authorised retailer of different furniture and design brands, we implemented targeted Google Ads campaigns to reach different audience segments and increase brand visibility.

Our campaigns focused on the search network with the aim of intercepting users interested in designer furniture, excluding irrelevant searches such as those related to mass-market furniture shops.

In particular, we launched a campaign dedicated to the design and manufacture of kitchens, accompanied by a landing page specifically designed to present Galimberti's service in a comprehensive manner, from design to delivery.