When we got involved at the Toys Centre.

Client

Toys Center

Sectors

Retail

Services

Brand Naming

Brand Positioning

In-Store Materials

Landing Page Optimization

Logo design & Brand identity

Photo Production

POP Materials

Retail Communication Strategy

Social Media Design

Video Production

"Fairytales in play' at the Toys Centre: where logos become stories

When Toys Center involved us in the creation of the brand identity for its new creative workshops, we did what we do best: play with imagination. For the project "Fables at play: Imagination workshops for curious little ones", we designed the logo, wrote the brand description, took photos and videos, and developed the image in store and on the main communication tools. We imagined the logo as an open door to the world of fantasy: the lively palette, the soft shapes and the fairytale-like lettering immediately evoke a welcoming and magical atmosphere.

A magical space for little dreamers

It all starts with a fairy tale, different every time. And from there on, it is the children's imagination that writes the rest. They listen, get excited, and then shape what they feel with colours, disguises, games and laughter.
Each workshop is a little journey into stories in cosy, scenic settings, set up to amaze and make every child feel free to be themselves.

POP Colours and Materials

At the Toys Center, windows, floors and walls are dressed in colours, rhymes and surprises. Even the walkways become nursery rhymes to be skipped, following numbers, words and lots of imagination.

Multi-channel promotion

Our invitation to enter the world of fantasy and participate in 'Fairy Tales in Play' came via posters, flyers, landing pages for registrations and on the Toys Centre's social profile.

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