A new face for energy, with an eye on the future.

Client

Thytronic

Sectors

Technology

Services

                        Brand Guidelines
                    Brand Positioning
                    Logo design & Brand identity
                    Motion graphics & animation
                    Photo Production
                    Print design
                    SEO & Content Marketing
                    Website Design
                    Wireframing & Prototyping
            

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Commitment to a safer future

Thytronic is an independent Italian company that produces electrical power protection systems, and has been on the market for more than 50 years. Shortly before the world's darkest hour, Thytronic called us for rebranding and related activities, and what was supposed to be a classic repositioning process became instead a profound work on the future, on the need for safety and on everyone's responsibility for a different tomorrow. From these reflections came a company manifesto based on strong values such as energy, the future and security, which saw the light of day on a completely new, communicative and contemporary website, capable of speaking to companies and people.

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The evolution of an identity

Contrasting colours to emphasise the energetic drive towards the future: a reassuring blue, as a leader, strong in its own history, and a yellow that lights up from the bottom to symbolise energy, light, tomorrow. A simple, modern and functional typeface, easy to read in all sizes and suitable for conveying the brand values. Clear, simple and important values: this is the evolution of Thytronic.

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The brand manual as a communication tool

Transforming the brand manual from an insider's tool to a marketing tool for communicating transparency, responsibility, commitment: one click from the site takes you to a dedicated minisite on which to explore the founding elements of Thytronic's new identity, the result of a history of excellence and work that began more than 50 years ago.