Clear signage to navigate the complexities of a travelling ship.

Client

Grimaldi Lines

Sectors

Mobility

Services

                        Illustration & Graphic Design
                    Logo design & Brand identity
                    Workspace Design
            

When we simplified the journey inside a travelling ship

The Grimaldi family's connection with the sea dates back to 1348, when the chronicles of the Kingdom of Naples report that Queen Giovanna I gave the de Grimaldis brothers a precious relic in solid gold as a guarantee for the chartering of three ships. Today, the Grimaldi Group boasts multinational numbers, both in terms of the number of ships and the gigantic network of owned port terminals around the world. It is a success story, but it is above all a story of men and women in love with the sea, a story of the kind we like.

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Ponti

Cabine

242

Capacità passeggeri

1800

Poltrone

Illustration & Graphic Design

Among their other graphic design work, the latest is the creation of the interior signage for theEuropa Palace, an 1800-passenger ferry returned to service in Italy after having sailed the most beautiful seas of the Mediterranean.

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Clarity, simplicity, hospitality: travelling by ship has never been so relaxing

Created with the idea of an ideal journey in mind, the signage for the Europa Palace ferry is an exercise in simplifying thetraveller's experience inside the ship that will take them on holiday. An experience that must be guided by the sense of welcome of each message, the clarity of the indications and consistency with the brand identity. So that even the journey inside the ship is a comfortable and passenger-friendly one.