Crema Gelata: when Lindt turned chocolate into irresistible ice cream.

Building on the unconditional love for the brand of all chocolate lovers, Lindt & Sprüngli has expanded its strategy with the launch of Crema Gelata. Much more than just ice cream, Crema Gelata Lindt is the whole experience of Lindt's gluttony, goodness and quality in cone format. Once again, at Cherries we had the honour and immense pleasure of accompanying the brand in the creation and realisation of the key visual and its declination on all the in-store material to support the brand extension, from the menus to the shop windows, up to the realisation of the 3D cone placed outside each shop.

Only the Lindt Ice Cream is the fruit of the Maîtres Chocolatier Lindt's love of chocolate, and the whole image has to combine the freshness of the ice cream with the chocolateiness and premiumness of the brand. A modern, elegant blue provides the backdrop for the cone's delicious and refined image: absolutely and unmistakably Lindt.