Diksoprime. All the colours of beauty, in a single vision. Even under the sun.

Client

Dikson

Sectors

Beauty

Services

                        3D Modeling
                    Brand Naming
                    Brand Positioning
                    Logo design & Brand identity
                    Packaging
                    POP Materials
                    Social Media Design
                    Website Design
            

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When we made sense of all the colours of beauty

DiksoPrime is Dikson' s professional system of exclusive hair treatments, based on innovative products of the highest quality. A complete line for every type of need, every type of hair, every type of use, from the most delicate for everyday use to the super-protective for sun exposure. For a job like this, it is fundamental to think both horizontally imagining, for example, how the range can expand indefinitely while maintaining consistency and recognisability and vertically, in defining the individual products. A very complex job, with a very clear vision from the very first sketch and one objective: cleanliness, elegance and colours, each with a precise meaning, for an immediate impact on the shelf.

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Supersun: in range, but with something extra

Supersun is the super intensive treatment for protecting hair in the sun, a key part of the DiksoPrime range. To the request to study a design in line with the range, but with a specific identity, we responded with a graphic that follows the guidelines, an identifying colour with a minimal and premium label, but which gains prominence with an interplay of colours in shades that evoke the sun.

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Soothing green and blue for scalp care

For ScalpCare, the line dedicated to different scalp problems such as dryness or dandruff, we chose the calming and balancing power of green for the bottles. For the labels, we moved within the spectrum of reassuring colours, proposing light blue to evoke purity and blue for energy.

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The power of purple to counteract yellowing

For Super No Yellow, the ritual designed by Dikson to counteract the yellowing of white hair, we used the violet of the pigments contained in the products, combined with a vibrant, deep pink.

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The delicacy of pink for restructuring

The DiksoPrime Super Keratin line is specifically designed to repair and restructure damaged and damaged hair, thanks to active ingredients such as keratin, ceramides and rice proteins. What colour better than pink to describe the gentle, repairing power?