Elpa.it: an ethical response to the coexistence of man and nature

Client

Elpa

Sectors

Sustainability

Services

                        Brand Guidelines
                    Brand Positioning
                    Data Analysis & Reporting
                    Logo design & Brand identity
                    SEO & Content Marketing
                    UX/UI Design
                    Web Analytics & CRO
                    Website Development
            

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Design, protect, respect: rebranding for Elpa

Elpa is a family business that has been designing fencing and protection systems for animals for over forty years. The company asked us to help it change shape by rebranding the site and repositioning the brand.

We at Cherries took on the project with the idea of not only giving the brand a new boost through a more current image in line with the times, but above all with the desire to highlight the company's true values.

And we did this with the tools we know best: creativity, strategy, care and a lot of heart.

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The Elpa payoff: to be repeated like a mantra

Design, protect, respect.
This is what Elpa has been doing for forty years, taking care of the delicate balance between man, animals and the shared environment. Elpa is not just a company that makes made-to-measure protection systems: it is a company that wants to transmit values.
Values linked to respect for the environment, for space, for the lives of animals.

A principle that has inspired us since our first meeting.

Because there is only one possible answer to the question of coexistence between humans and animals.
And the answer is: respect.
Respect for nature, in the absolute sense. The payoff for Elpa, simple and necessary, could therefore only be one: 'Respect Is The Answer'.

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All the worlds of Elpa

"Respect Is The Answer" is not just a payoff: it is a philosophy, an invitation, a mantra.
With the rebranding of the Elpa website, we have given shape to this message, building real worlds of coexistence between man and animal. Each world has its own voice and visual identity made up of colours, images and customised content.

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The SEO strategy for Elpa

Having a strong identity is important. But being there, at the exact moment someone is looking for you, is even more so. Elpa's new website was created to tell a vision, but is also designed to be found at the right time by the right people through an SEO strategy studied down to the smallest detail. We optimised every element, from content to technical structure, to improve visibility on search engines and ensure a smooth and consistent user experience.

Editorial blog and case history

We designed a clear, intuitive, mobile-friendly site for Elpa.
Each section guides the user to find what they are looking for: the right protection for each environment, for each species. We also created an editorial blog and a section with case histories where each story is one more reason to talk about respect, care and coexistence.