Trivi branding: Made in Italy excellence in the art of industrial bakery.

Client

Trivi

Sectors

Manufacturing

Services

                        Brand Guidelines
                    Brand Positioning
                    Exhibition Design
                    Logo design & Brand identity
                    Print design
                    Video Production
                    Website Design
            

Masters of Industrial Bakery

Founded in 1948, Trivi is an Italian company specialising in the production of equipment for making puff pastry, bread, cakes and desserts. A small great excellence, created by people with competence in their heads and experience in their hands, capable of creating and transforming. Driven by the ambition to relate with high-level players, Trivi has selected us as a partner in the creation of a new concept to deal with the process of transformation from a local company to an industrial reality, and to highlight the union of extraordinary technical skills with creativity, excellence and refinement made in Italy. A characteristic that only Trivi Masters possess.

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Know-how and sophistication in the new brand identity

The logo was redesigned to represent a story rooted in the past, but looking to the future: the synthesis of the ear of wheat combined with the name TRIVI written in a strong, decisive font, the colour of the raw material with the colour of the industry. The same tone of voice was used for all theprinted material: brochures that speak technical language with the elegance of a refined design.

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The strength of the new positioning in ADV

A heroic tone of voice in the ADV telling a story of passion and innovation. The different subjects one for each production category became part of the restyling of the work spaces in Trivi, to strengthen the brand identity and create a sense of belonging.

Redesigned UX and UI for a better experience.

A site completely redesigned in terms of graphics and navigation experience and developed by E-Motion Web. The institutional video at the opening narrates the business through the emotion of images, while all the sections are accessible from the homepage. The Linkedin editorial plan is dedicated to telling the story of Trivi's vision, expertise, values and products, with technical language but full of life.