Policart: The red that makes the difference.

Policart is a lively and dynamic company with twenty years' experience, which aims to position itself not only as a supplier of quality polyurethane elastomer products, but above all as a partner and consultant to large and medium-sized companies in the corrugated cardboard industry. For this reason, it is essential to give the brand a language, an aesthetic and a mode of communication at a high level, capable of relating to different interlocutors. Starting from red, the distinctive colour of the products, we redefined the guidelines of the Brand Identity, rewrote the pay-off, devised and managed the offline and online multichannel strategy, from the specialised ads to the website, from the presence at trade fairs to the presence on social networks and on LinkedIn, up to the Policart Red Talks training academy.

Red is the colour of passion, vital energy, willpower, self-confidence. Red is the colour of Policart and its products. In rebranding, we have defined Policart red: darker, decisive, communicative and solid. But above all, we established that it must always be the same in every online and offline tool, unassailable and reliable, unique and recognisable.