Grimaldi Club: the logo that charts an exclusive route.

Grimaldi Lines is synonymous with fast, safe and comfortable sea travel. When it entrusted us with the development of its first loyalty programme, the brief was clear: transform the card into a symbol of membership in an exclusive club, designed for people who like to travel often and well. To enhance the idea of community and the premium nature of the programme, we developed the Grimaldi Club logo, in which the word 'Club' is entwined like a nautical rope, a direct reference to the maritime world, to the strong bonds that are built by sailing together and to the emotions that return every time you leave.