Essilor Trade Campaign: Small joys, great happiness found.

When Essilor Italia, a major manufacturer of lenses to protect and correct eyesight, called us for the trade support campaign for the May 2020 reopening, we were in full lockdown. Locked up at home, smartworking and in our pyjamas, we imagined the world at the end of the world and saw it free to do those little big things that make us happy every day: looking into each other's eyes, running in the meadows, thinking about the future. We called the campaign #happy to see each other again and we put it on in-store materials: window posters, postcards to give away, posters with safety rules, in-store walkways.