Ilpea: When sustainability is told naturally.

Client

Ilpea

Sectors

Sustainability

Services

                        Brand Positioning
                    Print design
            

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When we made sustainability (even more) beautiful

Sustainability is a hot topic and more and more companies are including their commitment to the environment and, consequently, to the community in their storytelling. To do so, they rely on reports, endless documents written in almost incomprehensible language. How, then, to lighten the content and make it more usable? Working on the design of the report is certainly a good starting point.

This is what we did for Ilpea and their sustainability report: we started with a company report of more than 80 pages and made it impactful and contemporary. How? By starting with the content and intervening on the graphics, we included several elements that make reading the sustainability report pleasant and fluent, allowing the reader to immediately grasp the key points of the document.

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How to make a company report appealing?

In order to make Ilpea's sustainability report more user-friendly and visually light, we have differentiated the various sections of the report by using different colours in order to give the document a visual order: thanks to the colours and the table of contents on each page, the reader knows exactly where he or she is and which chapters are preceding and following.

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The design of Ilpea's corporate sustainability report is clear, dry and full of graphics and data that make it more pleasant to read and the hierarchy of topics more understandable.

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Company reports or marketing tools?

Even the most technical, so-called B2B companies know this well: there is nothing more powerful and impactful than telling people about your identity, what you do and what you believe in, your principles and what you have achieved.

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This is why company reports have also become true marketing tools, part of the strategy to increase awareness and positioning in the target market. Documents to be shared not only internally, but also externally. But the information must not discourage reading: this is why even the most complex document must be made usable, so as to entice reading and make the most important topics immediate and catchy thanks to graphics and design.

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ILPEA: it is not always easy to talk about sustainability

Sustainability is the topic of the moment, but how can a company involved in the development and production of plastic and rubber components address it credibly ? When Ilpea talks about sustainability, it does so with honesty, telling of its commitment to produce plastic and rubber components, but in an environmentally friendly way.

Such as? The development of products that have a very long life and can be reused or recycled to create new products every time. The focus on industrial processes and the commitment to reducing CO2 emissions through the use of energy from renewable sources.